Presenting techniques of Julia
Etchingham
Julia is a British television newsreader and
journalist, she is redound to be a co-presenter for the “ITV News” and also a
presenter for the show “Tonight” which are shown on the big channels such as
ITV.
She speaks in a professional manor with allot of
confidence to make sure the points are getting across. Julia also speaks very
formally in a Queens English accent which makes her sound more intelligent,
also she speaks loud and clearly which can also make things clearer for the
viewers to understand. When she presents / co-presents, she uses allot of professional
words which connotes that she knows what she is talking about. Julia doesn’t have
a catch phrase but instead emphasis allot of words when she is news reading.
When Julia is presenting she always looks professional
with a fashionable twist as she wears dresses mainly in darker colors such as
red and black but also sometimes wears a blazer to cover the top half, which
makes her look smart and intelligent but also up fashion. She always has a
straight face and is very straight forward as for her body language it is also
very confident and professional and sometimes changes her attitude depending on
the story she is presenting, and also it is appropriate because it sets the
mind of the audience and viewers to the correct state of mind varying on the
story.
Julia is mainly set in the studio depending on what
the setting is such as politics, for example she could have a story about the
prime minister and then she can set it in the houses of parliament.
Her target audience are people that like to know about
what’s going on so most likely older people, aged about 31 – 60 mainly female
and classes A – B people, the VALS being Achievers, Strivers because they are
motivated to want to know what’s happening around the world.